Selling Your Home or Investment Property

With concierge level service, we take the guess work out of selling your house for the best possible price in the shortest amount of time.



LEARNING YOUR OBJECTIVES

  • The Property: Features, Details, and History

  • The Market: Important Questions and
    Making a Plan to Move Forward

POSITIONING, TIMING, EXPECTATIONS

  • Review of general market trends and recent history. We will assess inventory, competition, and demand for property.

  • Identify property's distinguishing characteristics, preparations for the market, review the listing agreement, and determine a price and listing terms.

PREPARE THE PROPERTY FOR MARKET

  • Perform any necessary improvements, and alterations.

  • Install staging and hire photographer

  • Assemble documents, plans, inspections, surveys, title, disclosures


MARKETING THE PROPERTY

  • Networking

  • Public Relations Opportunities

  • Brochure Distribution

  • Print Advertising

  • Internet Marketing

  • Targeted Mailings

  • Broker Previews

  • Responding to the Market


NEGOTIATION OF OFFERS

  • Notify escrow of acceptance and send fully executed contract

  • Wire initial deposit to escrow per terms of agreement

  • Notify lender to begin the loan and order appraisal

  • Sign and return opening package of escrow instructions

  • Contact insurance agent regarding homeowners coverage

  • Provide escrow with vesting (title) information


SHOWING THE PROPERTY

  • Creating the Proper First Impression

  • Open Houses/Private Previews

  • Assessing and Engaging the Prospect

  • Highlighting Property Features

  • Answering Questions: Creating Value

  • Knowing the Competition

  • Demonstrating Opportunity

  • Gathering Client Response


ESCROW

  • Creating a Timeline

  • Managing the Contract: Our Duties and Yours

  • Service Providers

  • Inspections

  • Disclosures

  • Additional Negotiations (Repair Items)

  • Removal of Contingencies

  • Preparing to Close


COMMUNICATING WITH YOU

  • Establishing a Method and an Interval

  • Communicating Marketing Efforts and Activity

  • Sharing Feedback from Showings

  • Market Activity: When Other Properties Sell

  • Changes in the Competition

  • Your Needs: Changes in the Sale Process


CLOSING

  • Transitioning You from this Property

  • Your Closing Statement

  • Post Closing Details

  • A Lasting Relationship Through Service

  • A Resource for the Future

 

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